Operating in the Margins

Hi, I'm Ashokk → EBIT gains with the team you have, and budget you don't.

Across 130 plus projects and 25 years, the pattern is always the same. Companies hire more people, buy more technology, and bring in more consultants when the answer was already sitting inside the function. Now there is AI, and the confusion is louder than ever. I publish what I find when it earns your time. Practical enough to use Monday morning.

No fixed schedule. No padding. When something earns your time you will get it.

Drawn from 25 years and 130 plus projects. Mondelez APAC, Pact Group, and others across FMCG, packaging, manufacturing, healthcare, PE portfolios, Tier 1 & 2 consulting and ASX companies. The industries change. The problem does not. Procurement has the answer. The business just cannot feel it yet.

I write for people inside the function and rising stars who want to change that. And for the executives, Boards and PE owners who are waiting for them to.

Real examples. Tactical moves. Frameworks you can use Monday morning. And occasionally, a conversation worth listening to.

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